Mediafin switches to Adhese technology in only three weeks
Mediafin, publisher of financial newspapers De Tijd and l’Echo, manages all of its online advertisements via the Adhese platform now. The switch from DFP to Adhese was completed in three weeks.
The starting point for the transition to Adhese is trust between all parties with great attention to the reader. Adhese and Mediafin both have the same goal: to build a transparent relationship of trust with the reader. Adhese makes it possible for Mediafin to communicate to readers and advertisers about what happens to personal data in a very clear and transparent way.
Adhese allows Mediafin to retain full control over its data. That data remains 100% owned by Mediafin. That way, readers know exactly what is happening with their data.
For more information, read the press release of Mediafin.